Business Cards

Business Card Printing

A good business card creates a great first impression about your business. They are also convenient for exchanging contact information and for networking.

The standard size for printing business cards is 90mm x 55mm.

Our Pro Digital stock smoothness gives fine quality for uniform toner adhesion and provides sharp printing results. Advanced surface feature has appropriate resistivity and effective toner affinity, both, liquid (electronic) and dry toner.

The paper stock we use for printing business cards is –

  • ECF – Elemental Chlorine Free – Pulp bleached without the use of chlorine gas
  • ISO 14001 – The International Organisation for Standards
  • WMF – Well Managed Forests

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Tips For Business Card Printing

Design & Information

If you have a substantial amount of information that you want to add to your business card, then a double-sided business card will work best for you. You can use the front for a great impact leaving design and use the back to add in your contact information. Some basic information to add is your name, contact information (phone number, website, email), address if you wanting people to visit you and your brand/company name.

Paper Stock & Lamination Type

A 350gsm card stock is perfect for business cards and produce high quality business cards. You can get your business cards laminated with a glossy finish or a matte finish.

Glossy business cards are great if you want to make the colours really pop. They also look great in photographs and last longer.

Matte laminated business cards give you a smooth and subtle look. It works great with subdued design elements, and is perfect for business cards that have a lot more text in them.

Size and shape

Traditionally, business cards are 90 x 55mm and are rectangular in shape with either a square or round corner. However, if you are wanting to experiment with your business card, you could choose a unique shape that represents your brand, or occupation in an interesting manner. After all, business cards are meant to leave a lasting impression and stand out in a bunch.

Quantity

How many cards you should print completely depends on your industry, job and designation and how often you are likely to use your business card. With Virtual Print, you can choose to print anywhere between 50 business cards to 2000.

Need some inspiration? Check out some great-looking business card designs.

10 Hot Tips For Creating A Brilliant Or Beautiful Business Card

1. Express Your Brand Personality

Your “brand” isn’t your logo. Your brand is the combined experience people have with your organisation. So, what have they experienced with your brand?

  • Fun or formal?
  • Conservative and serious
  • Light and laughter?
  • Adventure and excitement?
  • Kind and caring?
  • Masculine or Feminine?

2. Think About Your Audience

This tip flows directly from the first one. If branding is all about inviting people into a relationship with your brand, who do you want to invite?

3. Locate Your Logo

Top Left 
This is the traditional, classic, look and works well in most cases.

Left space
A lot of people are using the entire left half of the business card for their logo.

Vertical
Why not have a vertical card instead of the classic horizontal?

Back of card
Use the entire back of the card for maximum impact.

4. Do State the Obvious

What information should you include on your business card in the 21st century?

  1. Business name
  2. Your name
  3. Job title, but only if it isn’t obvious from the business name
  4. Qualifications or memberships if it is expected in your profession
  5. Include your address even if you work from home.
  6. Your contact information including phone number and an email address
  7. Website URL. You don’t need to include “https://” as it just takes up space

Only include what must be included.

5. Keep it Simple

Don’t clutter your card. Make sure you cut the info back to what you need.

That is, if marketing is about relationships, how do you want people to connect with you?

6. It Shouldn’t be This Hard

In a similar vein to the previous point, make sure your card is easy to read.

It is possible to get so creative that your card is hard to read. If you want to use cursive or handwritten fonts, make sure they are legible… as in easily legible.

7. Follow the Design Rules

  • SIZE: In New Zealand, the standard size for printing business cards is 90mm x 55mm.
  • BLEED: No machine can print colour to the edge, hence the requirement for bleed. Talk to your printer to make sure you understand their specifications.
  • FONTS: A good rule of thumb is to make the company name and logo larger than a 12pt font. Never use any font sizes smaller than 8pt.
  • RESOLUTION: Work at 300dpi minimum for best image reproduction.
  • PDF: The preferred file format for most printers is a high-resolution PDF.
  • COLOUR: Design in CMYK unless you’re working exclusively with spot colours.

8. Break the Design Rules

The rules are there for a reason. They are helpful most of the time. But sometimes you need to break out of the box in order to stand out.

Change the shape. Do something different. Try a cut-out.

Talk to your printer to see what is possible.

9. Get Someone Else to Proofread it

“Murphy’s law says that the likelihood of missing typos is directly proportionate to the urgency of the print job”

Have someone else check your work before you send it to the printer.

10. Hire a Professional Printer

Business cards are very cheap to print professionally. The results will always be worth it.

BONUS: Double Down

The main reason to create double-sided business cards is to delight and surprise. So do you brand experience a favour and get creative with your business card.

Read the full article with images here.

Our business card printing services are available across NZ.

 

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