Using the Psychology of Colours for your Business Cards and Labels

  Marketing, design, graphics, printing… where do you start? What font should I use? What kind of paper? Does colour matter? First, if you are designing new graphic content, we have designers on hand to help you. Feel free to contact us if you would like help. Often going unnoticed, colour plays a strong role in forming an effective brand and building brand identity. Without proper research into what colour scheme fits best, a company may risk evoking ill-effective feelings with their target audience rendering any campaign a disaster. To ensure that a meaningful impact is made right from the get go, companies need to ensure that they are careful with their colour choice to avoid losing potential customers right ...

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How to Design the Perfect Product Label for Your Company

If you are a business that is looking to improve its brand identity and makes frequent use of labels, you may want to consider rethinking your current designs and terminology. This step by step guide will help you to formulate the basis of a strong visual brand by the use of adhesive labels attachable to your product line. With a sound understanding of what makes a great label, any brand can differentiate itself from competitors. Although most companies that use labels are suppliers of supermarkets and bulk chains, this article applies to any company that is looking to recreate their brand image with effective label printing. An effective label will create a strong brand identity that will sway a consumer’s ...

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What makes a good brochure?

Brochures are advertising pieces mainly used to introduce a business and inform the target audience about products and services on offer. Brochures are generally distributed by hand, post or placed in brochure racks. Stunning Design Use a good Graphic Designer to design your brochure. Deliver your message quickly Most people never get beyond a brochure’s first page, so make sure your core message is on the front! Be factual Potential customers need to know exactly what’s included in your proposition, products, features, prices, hours – ambiguous statements will get you nowhere and lose your credibility. So make sure to use clear messaging in your brochure and rope in a content writer if required. The best images possible No file is ...

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6 Ways To Make Your Business Card A Success

Thinking of getting business cards printed for your business? Here are some tips on how to make your business cards a success. Trick Use a good Graphic Designer. Be Remarkable Choose an eye-catching design, and custom effects that will make your business card stand out from the stack. Be Organised Don’t overwhelm your business card with too much information, make sure you have some clear space. Sometimes less is more. Be Obvious Your job title and imagery should let your audience know what your business is about within seconds of seeing your card. Be Branded Your business card is like a mini-billboard for your business, make sure your logo and other brand staples are present. Be Accessible With limited space, ...

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Business Card Designs To Inspire You

Despite the ever-so digital age that we operate in, classics like a good looking business card always add that extra touch to your brand identity. It’s a great way of exchanging information with a prospective client or a business partner, and leaving them with a good first impression and a lingering memory of your brand. It’s also much easier than exchanging contact information on your phone or a piece of paper. Thinking of getting business cards printed for your brand? Here are some design ideas to get inspired by. 1. Minimal and Colourful This good looking double sided business card is minimal with a clear white background which focuses on the brand logo, but also incorporates a colourful fun element ...

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