How to Make Labels Stick – Tips for Different Surfaces

For businesses in New Zealand, labels are more than just decorative – they’re essential for branding, product information, and customer engagement. But a common challenge is ensuring labels adhere properly to different surfaces without peeling, curling, or fading. Whether you’re applying labels to glass, plastic, metal, or paper, understanding the right materials, adhesives, and techniques is key to creating a professional, long-lasting finish.   Why Adhesion Matters A label that doesn’t stick isn’t just inconvenient – it can damage your brand image. Customers may perceive poorly applied or peeling labels as low-quality or unprofessional. Proper adhesion ensures your labels remain visible, legible, and durable, protecting both your products and your reputation.   Ensure you let us know what you are ...

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8 Critical Steps to Design the Perfect Product Label (Infographic)

If you are a business that is looking to improve its brand identity and makes frequent use of labels, you may want to consider rethinking your current designs and terminology. This step by step guide will help you to formulate the basis of a strong visual brand by the use of adhesive labels attachable to your product line. With a sound understanding of what makes a great label, any brand can differentiate itself from competitors. Although most companies that use labels are suppliers of supermarkets and bulk chains, this article applies to any company that is looking to recreate their brand image with effective label printing. An effective label will create a strong brand identity that will sway a consumer’s ...

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