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  Product Labels

  Labels

  Launching a new product line or revamping an existing one? Product labels are an essential component of product marketing, sales and brand re-call. They have the power to make your product enticing and your brand recognisable among others. If executed well, product labels can bring you fantastic returns. At Virtual Print, we understand this, which is why we print product labels of the highest quality, durability and accuracy with our 99% PMS accurate label printing machine. We can also provide expert advice and handle all aspects of brand management for you.

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  Food & Beverage Labels

  Labels

  Food and beverage labels not only communicate essential nutritional information to customers, but also engage and encourage your customers to buy your product. Creative food and beverage labels can help set you apart from other brands on a shelf and help your customers quickly identify your product among others. Impactful labels also improve brand recall and produce overall economic benefits.

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  Custom Stickers

  Labels

  We can print custom stickers – be it for your car, building, product, packaging or anyplace else. You’ll find that our printing is done with precision using a 99% PMS accurate label printing machine. Your stickers will be durable and of the highest quality when you work with us. We will work closely with you as an extension of your business for any printing, signage and branding work that you may require.

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  Health & Nutrition Labels

  Labels

  Health and nutrition labels are important for consumers to be able to decide what to buy, meet dietary needs and most importantly identify adverse effects, allergies and such. These labels should be clear and easy to read, durable, have the right finish and be on brand. This is where we come in – with our high-quality label printing that is durable and accurate with our 99% PMS accurate label printing machine. Our team will work with you as an extension of your business, and provide brand management – be it with product labels that make you stand out from competitors, health and nutrition labels that meet industry standards and are in line with regulatory requirements and all other aspects of print and signage.

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  Industrial Labels

  Labels

  When it comes to industrial labels, we can print labels for warehouses, big or small to streamline dispatch processes, logistics labels for logistics and distribution companies, tag and test labels for machinery, and safety labels for factories and hazard prone workplaces.

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  Other Labels

  Labels

  Have other label printing needs? We can help!

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See some of our recent label printing work

How to Design Amazing Product Labels 

If you are ready for printing product labels, follow these steps to create a compelling label for your product:

Research your customer

A key marketing principle is know who your target market is and what is going to attract them. So, finding out what your consumers want to buy is just as essential. By segmenting your target market into gender, values, demographics, and geographics, you can get one step ahead of appealing to the people who are most likely to purchase your product.
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Define your label Dimensions

If you are looking to start label printing, make sure you know the dimensions that the label is to be made to. An easy way to get your dimensions is to simply ask your supplier about the packaging. They will have all of the specifications. Even easier, simply cut out a piece of paper that fits the packaging and measure accordingly.
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Select Key Information

Too much information – or too little! Both are big problems. If you have too much text on your label it will overwhelm the reader, look cluttered and confusing. But not having enough information is frustrating for customers who are trying to decide if your product is right for them. So put yourself in the shoes of the customer. Make sure you answer their questions. Do you know what they are looking for? Do you know what their questions are? if not, ask them.
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Choose the Right Font

Choosing a font that reflects the product is key. This helps to build subconscious brand awareness and affiliation to a product as a consumer.
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Choose a Colour Scheme

Much like choosing the font, it is important to finalise colour combinations that will be repeated throughout your entire range of marketing communications. Custom label printing is most successful when the finished product illustrates exactly what the product is about and evoke emotions with the consumer.
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White space

This is simply an area that has not been utilised by the graphic designer on a label. This helps to break up blocks of writing, and can assist the reader in filtering through the useful information of a label.
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Maintain Originality

Your label printing, when finished, should look new, memorable, and original. Research your competitors to see how they have branded their products and labels. This is important not just to get ideas but to what you should stay away from. Legal battles have often ensued with close rivals because of the similarities of their designs. Creating something that stands out and will catch someone’s eye is crucial.

Contact the team now for more information and pricing on label printing.